Ibn al-Omda for Body Armor

Ibn al-Omda for Body Armor

"Ibn al Omda" takes us on a journey through advertisement in visually supersaturated Arab megalopolic cities such as Cairo, Baghdad, or Amman, and uses their ubiquitous and particular visual vernacular as a lens to look into futurist products and product placement within cities. A nutrient slurry called ‘Nefertari’, body armor repair services, and spaceship airlocks are objects and products which Adam invites us to think of as basic commodities in a near, dystopian future. Through crafted worldmaking, the artworks mischievously look like advertisement lightboxes, selling fictitious products echoing futurist and sci-fi potential narratives of cities we live in.

Date: 2024

Location: Vienna

Institution: NOISE_Media Art